FOUNDER STORY

Denise is the founder of Elaine Dee. Her transition into the fashion industry was rather unexpected and unconventional. She is a Structural Engineer with a Law degree, who found herself living and working in London. It was in London where her love for design, fashion, craft and making was rekindled. In pursuit of her passion, she studied all aspects of design and garment construction at Central Saint Martins and at the London School of Fashion. She undertook a 5 month internship at a London fashion label to learn comprehensively about the industry and build upon her skills. Denise has returned back to Australia to be closer to family and start one of her own, and since her return, her third child, Elaine Dee was born.